How to use words to motivate yourself to spread the word about your product, service or program...Part of a new 12 Week Mastermind with Kim Klaver (for a 7 figure earner's group many of whom were stuck...)
2017-09-27T20:47:47+00:00 September 27th, 2017|
Manufacturers can't sell. So says Claude Hopkins, advertising master and super success salesman...
If you're selling the product, what's in it, how it's made, the age of your company, whether your company is debt free, etc.
However, this is not what the CONSUMER wants to know. They don't care, first, about you, the company or how the thing is made. They want to know one thing...
Tune into this 3- minute story to discover it. :)
2017-09-27T20:34:40+00:00 September 27th, 2017|
I sold more water filters than anyone had ever done in that company's 25-year history. But. I never sold the product. Or the company. Or the science.
Instead, I sold two opposite values...Here's how I did that.
2017-09-27T20:29:07+00:00 September 27th, 2017|