45: Manufacturers Can’t Sell

Manufacturers can’t sell. So says Claude Hopkins, advertising master and super success salesman…

If you’re selling the product, what’s in it, how it’s made, the age of your company, whether your company is debt free, etc.

However, this is not what the CONSUMER wants to know. They don’t care, first, about you, the company or how the thing is made. They want to know one thing…