Category: Podcast

45: Manufacturers Can’t Sell

45: Manufacturers Can’t Sell

Manufacturers can’t sell. So says Claude Hopkins, advertising master and super success salesman…

If you’re selling the product, what’s in it, how it’s made, the age of your company, whether your company is debt free, etc.

However, this is not what the CONSUMER wants to know. They don’t care, first, about you, the company or how the thing is made. They want to know one thing…

Tune into this 3- minute story to discover it. 🙂

recruitingicebreakers.com

Be sure to follow Kim on her blog at http://kimklaverblogs.com/

43: I never sold the product. Kaka or filtered

43: I never sold the product. Kaka or filtered

I sold more water filters than anyone had ever done in that company’s 25-year history. But. I never sold the product. Or the company. Or the science.

Instead, I sold two opposite values…Here’s how I did that.

Be sure to follow Kim on her blog at http://kimklaverblogs.com/

39: How To Talk To Strangers, Warm market, and God, By Calling Out Their Name

39: How To Talk To Strangers, Warm market, and God, By Calling Out Their Name

Get customers…

What to say to people?

To get customers, need words to say. Here they are…And you will not get the evil eye, and yes, you’ll still have a place to go for Christmas dinner…

Here’s How To Call Their Name. Every. Time.

Be sure to follow Kim on her blog at http://kimklaverblogs.com/